Commercial Projects
Social Media and Website Rebranding | The Series
I had the opportunity to lead the rebranding of The Series NY's digital presence, managing an Instagram account with 43.1K+ followers and overseeing a complete website redesign. My approach was rooted in creating a cohesive visual and written identity that felt fresh, authentic, and engaging. Through surveys, interviews, and focus groups, I gathered insights directly from the community, allowing me to craft content and design elements that truly resonated with the audience. The result was a seamless rebrand that captured The Series’ vibrant spirit while making their online platforms more approachable, user-friendly, and visually cohesive across both websites and social media.
Sample Passage:
“The Series is a brand centered around the exploration of mediums and materials that have historically been tied to traditional craft and domesticity, often overlooked and undervalued due to their association with women's work.
Reconstructing crochet blankets, quilt remnants, and pieces of embroidery into one-of-a-kind, wearable garments is an intentional effort to honor and elevate the materials and give them a second life outside of the home.”
Year: 2023
Role: Strategist, Writer, Designer, Photographer
Skills: Copy-writing, Branding, Brand System Design, Graphic Design, Motion Design, After Effects, Social Media Activation
The Dentsu Her Campaign | Dentsu
I spearheaded the DentsuHer Campaign, focusing on breaking into traditionally male-dominated verticals with scalable, data-driven propositions. I initiated and conducted interviews with the female target segment, blending insights with data analytics to develop key recommendations. A major part of my role was enhancing and conveying the overall tonality of the campaign, ensuring it resonated authentically with the audience. Additionally, I brainstormed creative concepts and wrote copy during development meetings, aligning the campaign's voice and messaging with the strategic goals of the project.
Year: 2024
Role: Strategist, Writer, Designer
Skills: Copy-writing, Branding, Brand System Design, Graphic Design, Motion Design, After Effects, Social Media Activation, Excel, Google Presentation
Recruitment Campaign | Alpha Chi Omega
I played a key role in boosting viewership on the sorority’s social media account, increasing it from 50K to 106K in just three weeks. By creating engaging content that resonated with our audience, I crafted the chapter’s most-liked, commented, and saved post. My approach focused on matching the tone of the community, using strategic keywords and messaging that felt both authentic and on-brand, while sparking engagement and connection with our followers.
Year: 2023
Role: Social Media Strategist, Photographer, Editor
Skills: Social Media, Copy-writing, Branding, Brand System Design, Graphic Design, Motion Design, After Effects, Social Media Activation, Google Form
